SEO

Search Engine Optimization (SEO)

Most large and small companies know by now that their websites are a critical part of their future success. But what happens if your business is nowhere to be found on search engines, like Google? How does Google determine which websites show up on the first page, as opposed to the 9th page?

We must first understand that search engines view websites differently than humans. Search engines like Google follow very complex rules to view your website, and then use a set of algorithms to determine what your website is all about. Based on hundreds of factors, search engines then determine the rank of your website, relative to other websites that are similar to yours.

Image Display Group begins your SEO process by determining what your competition is doing. We look at how many links are pointing back to your competitors, go into their code base to see what type of architecture they are using, determine what keywords they are targeting, and identify their weaknesses. SEO is not magic. Just like any business, we need to know the numbers and the hard facts of the playing field before developing a strategy and moving forward.

Once the competitive analysis is complete, we begin revamping the code of your website so search engines view your website correctly. This process also lowers load times, which is also an important ranking factor in Google. Other factors such as keyword density, image size, file names, and URL names, are just some of the things we need to analyze and optimize.

The final phase, which is normally ongoing, is off-site SEO. This consists of targeting the keywords that you feel are most relevant to your business. We can target specific regions, or develop nationwide campaigns. Essentially, the work consists of gaining links that point back to your site. This is done through social bookmarking, article submissions, press releases, directory submissions, link exchanges, and one way link building campaigns.

SEO takes constant research to keep up with new techniques and knowing when search engines tweak their algorithms, and constant scoping of the competition. Here at Image Display Group, we provide full consultation during the entire SEO process, monthly reports of what we’re doing in your campaign, and monthly rank reports so you can track your progress. The goal is to lower your cost per acquisition and eventually have your new profits pay for your marketing.

For a free SEO consultation, give Image Display Group a call at (800) 787-2717